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Assignment 6

Bell Hooks describes the “other” as a human being that is sexually possessed, culturally invisible, used as a label to increase consumption of products and as someone that is eventually used and dehumanized due to their “otherness”. It seems as if otherness is used as the general term to define the race of that “other” individual. When Hooks describe the “other”, she uses sexuality, race and market to develop her argument. For example, she gave an anecdote about a group of white students trying to be sexually pleasured by the Other in which race played a primordial role for selection of that one female. We can say that white superiority and willingness to oppress color people using a relationship towards the “other” just as Hooks describes. They want to form a bond with the “other” by acting as if they want to heal the past be part of their new beginning. However, their motive it’s completely different because Hooks mentions how Mooney obtains a heart from a black men and suddenly obtains all and the women Mooney and the black men were in love with. In other words, once the black person is death and the white men accepted the diversity in race then he was able to fulfill his pleasures. There is gain in this white men meaning that there is effective production for the white as they accept a black people. For example, when they contract a black cook to make their food or when they allow them to be the cover of a product they are advertising. This is what Bell Hooks characterized as a relationship to “otherness” as productive. Making some modifications and not limiting to a group of only one racial group will eventually open new doors and generate different forms of wealth for the white. To prove this Hooks used the example of the consumption Pepsi products by black people and in their how on their advertisement the use minority race representations as a strategy for production.